ORNAMENTAL
Pretty little cook 
Call me basic, yet the purpose of this book is a full 6-course meal that will keep you skinny! My job was to add that sprinkle on top of this vanilla concept. The idea is to combine a simplistic type composition/notebook style with more spontaneous and organic elements such as illustration, type shape manipulation to produce an energetic vibe toward a cooking book that was meant for diet.

Mood board
This process takes a big part in the construction of my final style and concept for each project. The investment in design a collage for my mood board helps me to have a firmer grip toward the style choices as I can also comfortable manipulate it as my purposes go on without keeping it identical to the original pieces.

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